Mixed-use development is a 'good thing' and this is beneficial! Marketing Campaign development has emerged as one of the key themes under the roof of Bravo; most of the Campaign includes a theory of mixed-use of all the media. Such simple-mindedness is worrying and understanding of the issues involved remains limited.
The concept of mixed-media development is ambiguous. The design and management of some mixed-use schemes mean they offer maximum benefits to the brand.
The aim of the campaign is to introduce a new brand to the market place and to create awareness to the brand in first instance itself. Despite the level of expenditure involved in use of mix-media campaign the benefit remains relatively maximum reach to each and every corner of the Kingdom.
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