Developing a Corporate Identity concept is the most "fun" part of creativity. This is where your imagination can run free and you can come up with new and creative ideas.
We ever try just to design something that looks good. We always try to find a balance between all the different factors that influence a product. The product must appeal to its intended users at a variety of levels: function, usability, cost, reliability, shape & color, etc. This is why it is so important to study the design problem so carefully. Without really understanding the problem, there is little hope of generating concepts that can be turned into realizable products that satisfy all its requirements.
Brainstorming is a great way to stimulate and develop ideas and concepts.
It's important to be able to "think outside the box" - to come up with different solutions. |
