THE CONCEPT

AL A’Ali REINFORCEMENT - A division Ahmed Mansoor Al-A’Ali Co. BSC (c)

Our client has recently facilitated their production unit with brand new advanced technological machinery. This new facilitation makes them the largest steel reinforcement company in the Middle East.

Since the expansion of production and facilities, our client required a new brochure detailing their experience commitment, integrity, capacity and service to the construction industry in Kingdom of Bahrain.

Upon receiving the project, Bravo Media conceived and created a new concept with the integration of concept colours and image enhancement principles.

Instead of following the norm for industrial brochure/ catalogues we applied Yellow colour in the brochure representing a touch of liveliness and the Grey colour represents the steel, which is the product of the client.