He is a key member of the leadership team, holding a Bachelor's Degree in Commerce and a graduate of Masters in Business Administration from India, specializing in Marketing & Mass Communications.

After gaining an invaluable experience from print media to corporate advertising and marketing consultancy from Asia and Middle East.

With strong interpersonal and analytical skills he is capable of understanding and responding to consumer and brands evolving role within the marketplace to meet consumer needs With a vision to achieve success he works with cross functional partners to develop and execute brand plans.

He is entrepreneurial in spirit and vision for creating brand positioning to reflect the client's business plans, managing the development and implementation of brand advertising campaigns, building-out the marketing team, managing budgets, establishing marketing research procedures and developing and executing all marketing related to advertising, promotion, public relations, POS and communications.

He plays a pivotal role in managing manages external relationships (agencies, vendors) which support direct and indirect marketing efforts with internal groups and external partners, resellers, and alliances - and collaborate closely to develop and successfully execute programs.