CORPORATE IDENTITY

Your company logo is the cornerstone of your image. It’s the first thing people look at, and your first opportunity to make a positive impression on potential customers.

A logo is the visual representation of a company or organization, which forms the foundation of its corporate identity. It is a name, symbol, monogram, emblem, trademark, or other graphic device designed for easy and definitive recognition by the company’s audience. Basically, logo is an illustration of your entire company image, which is then communicated to your prospect in a graphic or symbolic way.

Logos trigger people’s memories of previous experiences with the company and other implementations of the logo, leaving a greater impact than words alone can do. This is the simplest and most direct way of promoting a business presence; a logo describes a company or organization without a lengthy explanation. Try to think of such companies as Coca-Cola or FedEx without recalling their logos.